Why Video AI Has Surpassed 100 Corporate Clients
Mavericks Inc.’s video generation AI, “NoLang,” has surpassed 100 corporate clients. As Japan’s only platform that seamlessly handles everything from slide creation to video production, it is gaining traction in the B2B marketing space.
Furthermore, the company has added a Facebook Page integration feature, enabling one-stop video creation and posting, significantly reducing the burden of social media management for businesses.
This news is more than just a product success story. It signals that the democratization of video marketing is becoming a reality. However, it also highlights a common corporate struggle: “We’ve adopted it, but we can’t fully utilize it.”
The Key to AI Adoption for SMEs: The “Fractional AI Officer”
According to a report by Yahoo! News, demand for “Fractional AI Officers” (FAOs) is surging in the United States. The idea is that while it’s difficult for small and medium-sized enterprises to hire a full-time AI specialist, they can outsource their AI strategy on a fractional basis.
From my own experience supporting IT adoption across over 38 clients, I can say that while implementing an AI tool itself can be completed in a few days, the subsequent “embedding” phase often takes over six months.
Even with excellent tools like the video AI “NoLang,” without the ability to determine how to integrate it into your marketing strategy, which KPIs to track, and how to measure results, the tool will remain just a “toy.”
The Specific Role of a Fractional AI Officer
The role of an FAO is multifaceted. For example, they handle tasks such as:
・Selecting AI tools and formulating implementation plans
・Analyzing internal workflows and identifying areas for AI application
・Measuring post-implementation effectiveness and designing improvement cycles
・Training employees and sharing knowledge
・Ensuring security and compliance
What’s particularly important is viewing AI adoption not as a “project” but as a “process.” It’s not about implementing and being done; you need to create a system for continuous improvement.
The Reality of Business Automation Starting at a Few Hundred Dollars a Month
According to results published by Comix Inc. on generative AI support for SMEs, business automation can be achieved starting from just a few hundred dollars a month. This is a very realistic figure.
In my own company’s AI utilization, I’m generating value equivalent to approximately $50,000 annually at a monthly cost of around $140. That’s an ROI of 2,989%. This number isn’t exceptional; it’s an achievable range for anyone with proper design and operation.
However, the key here is distinguishing between “tasks that can be automated for a few hundred dollars a month” and “tasks that should be automated even if it costs tens of thousands of dollars.” Trying to achieve everything at the lowest cost can actually dilute the effectiveness.
Specific Cost Considerations for Video AI Adoption
For video generation AI like “NoLang,” initial implementation costs often start at around a few hundred dollars per month. However, compared to outsourcing video production, which can cost several hundred to over a thousand dollars per video, it’s overwhelmingly cheaper.
The adoption barrier lies less in the technology and more in the “planning ability” to decide what to turn into video and the “human resources” to manage it. This is where the FAO comes in.
The Future Shown by the Evolution into an AI-Native Company
Mavericks Inc. announced at its end-of-fiscal-year 2025 general meeting a policy to accelerate its evolution as an “AI-native company.” This is not just a buzzword. It’s a declaration of intent to shift the entire organization toward business design that assumes AI integration.
In the media I operate, we have built our own AI automation systems, including an SNS auto-posting pipeline and automatic WordPress article generation. We have 32 AI agents running in parallel, covering 29 business areas with 93 use cases.
From this experience, I can say that becoming “AI-native” requires the following three elements:
1. Commitment from top management
2. A dedicated or fractional AI promotion lead
3. A culture that tolerates failure
Many companies lack the second element. Even if you can’t afford a full-time AI specialist, the FAO option significantly lowers the adoption barrier.
How to Choose a Fractional AI Officer
Key points for selecting an FAO are as follows:
・Do they understand your industry and business?
・Do they have specific implementation experience?
・Can they provide strategic advice without being tool-dependent?
・Can they keep communication costs low?
I personally serve as an AI advisory for several companies, and what’s crucial is “understanding the language of that company.” Just listing AI jargon won’t get the team moving.
Summary: The Success Equation for Video AI Adoption
“NoLang” surpassing 100 corporate clients shows that video generation AI has entered the practical phase. However, simply adopting the tool won’t yield results.
The key to success boils down to these three points:
・Clarify “what you want to achieve” before adoption
・Assign a dedicated or fractional AI promotion lead
・Start small, verify results, and then scale up
Precisely because we are in an era where business automation can start from a few hundred dollars a month, we want to avoid adoption without a strategy. Leverage the new option of an FAO to find the optimal form of AI utilization for your company.
Video generation AI is no longer a “technology of the future.” It’s a management resource you can use right now. Delaying the decision to adopt it may be the biggest risk of all.
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